Growing up, all I and probably kids my age knew nothing about the specialty days being celebrated worldwide. Slowly we caught up with the so called traditions of the celebrations and special days dedicated to many things. Some days were hyped by the media, and marketing to promote sales. A red rose that used to be as less as Rs.8 would be Rs.20 on a valentine’s day.
For the GenY there might be many more days to celebrate. I can’t even imagine what other crazy days will emerge on the calendar.
Why do we need a day to celebrate love or friendship or tell our parents thank you for everything they do? Or have these come in to existence because we have been caught up with our busy lives that we have no time to remember or talk to the people in our lives? Do these days remind us and show us to reconnect, thank and appreciate the relationships or is it just the marketing tactics of selling the products using emotions?
I am wondering myself too as I am caught up in the same vortex as millions across the globe.